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The Open Link Project (OLP) is a free service for webmasters. The purpose of the OLP is to help webmasters increase their Page Rank through one-way, non-reciprocal linking.
There are many sites that offer reciprocal linking and many of them are making a bundle off of making webmasters believe it makes a difference. While it USED to make a difference, it no longer makes a big enough difference to make it worth your expenditures on such a service.
Major search engines, like Google, no longer place a high value on reciprocal linking. However, a one-way incoming link to your site is considered a vote for your site and DOES have high value. That value increases as the originating page's PR increases. Your incoming vote has a higher value if it comes from a site with a higher page rank. The OLP does not discriminate based on a sites current PR. All sites are equal. In general, as more sites link to yours, your value will go up and the same will happen to the rest of the sites. Together, we help each other's PR.
You can find some interesting reading straight from the 'horses mouth' - Google - on how to help increase your rankings.
This is a quote directly from Google:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. "
There are paid services available for what OLP does, and if you prefer to pay a large subscription fee, by all means, go for it. However, if you want to enjoy the benefits for FREE, then the OLP is for you.
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